I've never heard that word used once in all the years I've been in this country.
I'd say that's probably the reason

The proper words just aren't used as often, because they don't have as much emotional content behind them. When we utter profanities (I refuse to call them bad words), it's usually to express a more intense form of an already intense emotion; anger, frustration, sadness (though not usually), happiness and joy. Using these words is more emotionally pleasing because it lets us exude more passion, at least in social contexts. Profanity in literature is quite different.
That's my take on it anyways.